I recommend that we move from measuring broadband performance (download and upload speeds) from "advertised" performance an ISP provides an end-user to "actual" performance at PEAK times that an ISP provides an end-user. While the end-users' true performance will vary based on a number of other issues (back-end connections, devices, etc) there are methods today to accurately track and measure the "actual" performance, and the marketplace will come up with new variations to meet demand.
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